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A new brand for a new coaching venture

Phill has been on a remarkable journey going from 120kg to 74kg and now runs his own gym, personal coaching business and competes in CrossFit.

We worked with Phill to create a new brand for his personal coaching business. Phill wasn’t keen on your everyday PT logos that featured a dumbbell or a clip art of muscles! So we looked at a more upmarket approach mainly surrounding his name and initials. The P L interlinked was a nice little device we came up with, partnered with a clean and contemporary colour palette using a green to instil healthy living and nutrition.

Client:Phill Leonard Personal CoachingRole:Art Director | Graphic DesignRequirements:Brand Design | Colour Palette | Brand Guidelines | Clothing and Gym Equipment BrandingShare:

Phill Leonard Personal Coaching

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