A new brand for a new coaching venture
Phill has been on a remarkable journey going from 120kg to 74kg and now runs his own gym, personal coaching business and competes in CrossFit.
We worked with Phill to create a new brand for his personal coaching business. Phill wasn’t keen on your everyday PT logos that featured a dumbbell or a clip art of muscles! So we looked at a more upmarket approach mainly surrounding his name and initials. The P L interlinked was a nice little device we came up with, partnered with a clean and contemporary colour palette using a green to instil healthy living and nutrition.